Now, more than ever, people want to know where their ‘stuff’ comes from, how projects are bankrolled, and where funds are invested.

The demand for transparency is sending shockwaves along entire supply chains.  Selling a product – whether that’s a pair of shoes or a building – is no longer about ‘biggest, fastest, cheapest’, but also about what is best for people and best for the planet.

In this context, environmental, social and corporate governance (ESG) has become the short-hand for responsible investing.  The Global Real Estate Sustainability Benchmark (GRESB), which now reports on US$2.1 trillion in value, finds that more than half of those companies surveyed include certified green buildings in their portfolios.

The signposts are all pointing in one direction – towards the colour of money being green.

At Green Cities 2015 the ‘Show me the Money’ session will present advisors and analysts, who will share how they’re valuing investments and why their investors are taking sustainability seriously.

The world is interconnected, and investors increasingly understand that ESG is the next evolution of investment.  Connect with us to explore these issues at Green Cities 2015. www.greencities.org.au