The International Energy Agency has released a discussion article on how to design awareness and behaviour change campaigns to motivate people to reduce their energy use.
The article outlines how the choice of message, the tone, how the campaign is designed and the transmission channels, can all fundamentally affect the resulting impact on behaviour. It identifies four key concepts for success:
- Getting the message right
- Getting the message across
- Combining information with behavioural insights
- Campaigns for a crisis context
The article also highlights successful case studies from across the globe and includes links to additional resources.
More information here